About Us

Here at Simply Connected, we provide customer focused, affordable and reliable Smart Home technology that can be simply integrated into South African homes. We offer expert advice, via our blog, and are always willing to take individual questions regarding Smart Home technology.  The products we offer are of high quality and we use them on a daily basis in our personal lives. Although South Africa still has a young Smart Home market, these products act as a stepping stone towards technological growth and are becoming significantly more main stream with more than 100 million Alexa-enabled devices already sold worldwide.

Meet The Team


Jonathan Tooke

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Jonathan is a Managing Director at Simply Connected. His main roles are as the technical lead, business strategist, and accountant. He is currently studying at UCT where he is doing his honours in Computer Science.


Jason Clarke

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Jason is a Managing Director at Simply Connected. A maverick at heart, Jason is primarily in charge of marketing, customer engagement and business strategy. He has graduated from the University of Pretoria with a degree in Philosophy, International Relations, and Economics.

Our Story

Based in Cape Town, Just Simply Connected (Pty) Ltd, is the story of two friends who are passionate about bringing new technology to South Africa. Jonathan and Jason have known each other for the majority of their lives and have a shared keen interest in business. They wanted to take that interest and apply it in a real-world scenario.

Throughout their lives the two founders joked about making deals based on dreams of future success despite living in separate countries for the majority of their lives. As they grew older those deals started to hold more and more weight as dreams became business ideas. Inevitably, one of these ideas stuck and Simply Connected was born.